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Housing : June 2009
Bill Marcolina of Atrium Homes believes the current economic climate needn’t be so worrying to homebuyers. Nassim Khadem reports. insider insight A generational debate is going on within theMarcolina family, who run Perth-basedAtrium Homes. BillMarcolina, director, has run the family business for 25 years. His target market is cashed-up baby boomers – buyers trading up who opt for luxurious homes and don’t mind paying extra for quality. ‘I am old-fashioned and I’ve got no problem with that,’Bill admits. ‘I like classic styles…the grand arches and columns, and granite staircases.And all our homes are catered to the client’s needs.’ But his GenY sons want to inject Right: Bill Marcolina, director of Atrium Homes. more edgy, contemporary designs. Adam, a construction manager with the firm, and Daniel, who manages clients, both prefer a minimalist approach. ‘Maybe when the boys take over, they will do more minimalist designs,’Bill says. ‘For now, I’ve met them halfway. They are helping design a modern front for a new display home we’re doing out in Jindalee, north of Perth.’ Atrium Homes operates across Perth, in both inner areas where people are subdividing their big blocks and building narrow double-storey designs, and the outskirts where large tracts of land are available for larger homes. The company has been around for three generations of theMarcolina family. It’s still family-owned and is run by Bill, his two sons and his wife Patricia. The business employs about 30 full-time staff. ‘It’s pointless to compare Australia to America. We have totally different markets’ Bill says he is doing fewer projects today than when he first started, but is earning more through bigger jobs. Atrium Homes has a turnover of about $30 million to $45 million a year, with the average contract price of a home averaging about $650,000 to $700,000. ‘So our turnover is greater than when we started, but on average we only do between 60 to 80 homes a year,’ he says. 36 HOUSING JUNE 2009