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Housing : June 2009
Members’ Edge keeping anedge A HIA has developed Members’ Edge to help you survive the tougher times. Housing reports. lthough Australia is weathering the global financial storm better than many otherWestern countries, residential construction activity has slumped in recent months. Concerns about the economy and the impact on businesses in the housing industry prompted the HIA National Kitchens & Bathrooms Committee to call for a relevant package of information to help businesses ‘survive and thrive’ in a tougher economic climate. In response, HIA developedMembers’ Edge – a ‘business support package’ tailored for HIA members running small-to-medium businesses, including kitchen and bathroom businesses, renovation specialists, small-to-medium builders, and trade contractors. Members’ Edge takes a positive approach to the downturn. In 2008 more than $71 billion was invested nationally on new homes and renovations. Members’ Edge provides practical business tips, tools and information on the latest trends and products to ensure your business gets a share of this multibillion dollar industry. Members’ Edge provides readily available tips and techniques, not theory. As new HIA National President Jill Lee says, ‘Small businesses these days have less and less time. Business advice needs to be provided and explained. Small business operators in the housing industry are not interested in business theory; they want tips to help grow their business and strategies to save time and money. Members’ Edge provides that help.’ Members’ Edge provides practical business tips, tools and information on the latest trends and products For instance, Members’ Edge provides some great information on the savings businesses can make from refinancing business loans and improving payment and cash-flow arrangements. Importantly, the quarterly publication and workshops provide cost-effective marketing strategies that can be used immediately, and at very little cost. These tips include information on how to grow your business off the back of the recently boosted federal First Home Owners’Grant, and ensure you have the solutions to meet the expectations of the most exacting of clients. Getting noticed in our competitive industry remains a constant challenge, and Members’ Edge will help your business achieve this, even on a shoestring budget. HOUSING JUNE 2009 31