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Housing : March 2009
realestate.com.au i awareness ncreasing brand A new online renovation site is a tool for professionals which is attracting millions of active customers each month. Andrew Gregory reports. Subscription price freeze Australia’s leading property website realestate.com.au has frozen subscription prices for residential real estate agents nationally until February 2010. Jamie Pride, realestate.com.au’s CEO Australia, says the company wants to focus on helping to boost activity among the residential real estate sector and ‘make their advertising dollars go further’. With nine out of 10 buyers and sellers in Australia using real estate websites to research properties, realestate.com.au says it is the most effective real estate website to reach property seekers in terms of advertising mediums. According to industry data, agents spend $1.1 billion on real estate advertising in Australia in print and online, of which 12 per cent is invested into online advertising, suggesting the price freeze will help free up much needed marketing dollars in a tough market. The subscription enables residential real estate agents to list all of their for sale properties on the site at no additional charge. Realestate.com.au will not freeze prices on its depth products. These are different to subscriptions and are only used by a small percentage of agents. 26 A s a housing industry professional, you need products and information at your fingertips. That means quick searches, a wide product range, and accurate contact details for suppliers. Two world leaders in online search – realestate.com.au and Google – have risen to the challenge with a new online product called renovate, housed on realestate.com.au’s website. The new-look renovate tab offers a huge range of products and the right information on your desktop within seconds. Officially launched in December 2008, realestate.com.au chief executive Jamie Pride says the new magazine format appeals to consumers who are considering home improvements. ‘The idea behind the re-launch was to position renovate as the first and only choice in the marketplace within the home improvements category,’ Jamie says. ‘Users can now easily search for lifestyle topics and editorial associated with home improvements and renovating, appealing to everyone from the handyman to the professional renovator and everyone in between.’ With functionality playing a key role in overhauling the site, the new clean design aims to increase brand awareness among consumers and capture the attention of prospective users, by demonstrating the speed and efficiency in using the tab. Renovate has a sophisticated search tool that delivers accurate results and a wide array of products and information to inform your choices. Designed by Google and powered by realestate.com.au, the search engine is functional, well-designed and visually appealing. To find out more visit the home page of realestate.com.au, then click on the HOUSING MARCH 2009 renovate tab. Or just type this address into your web browser: renovate.realestate.com.au You’ll notice the hot new online magazine format features inspirational picture galleries, articles on the latest trends and product buying guides. Check out the latest industry news consumer-focused editorial, designed to keep the housing industry’s products and services top-of-mind for Australian householders. While renovate is a tool for professionals, it also engages a growing consumer audience with an appetite for renovation and lifestyle content. Check the following in-depth sections: Kitchen; Bathroom & Laundry; Decoration; Furniture; Outdoor; Security; DIY; Digital; and Green Focus. Renovate enjoys massive exposure on realestate.com.au – millions of active customers buying, selling, renting and improving their homes every month. Andrew Gregory is an editor from realestate.com.au H Below: realestate.com.au chief executive Jamie Pride.